Project #4 Evaluation

Broadcasting I Students:

Please answer the following questions.  Students must answer all questions in complete sentences and use broadcasting vocabulary.  Please use an email address that you currently use.  – Coach Webb

  1. What type of product are you producing a commercial for? 
  2. Who is the target audience for your commercial and what type of income do they make? Why are finances important to consider when developing a commercial?
  3. The first phase of constructing commercials for a product is to tell the viewers they have a problem.  The second is to show how the product can solve the problem.  The final phase is to tell the viewer how they can get it.  Describe how you accomplished this with your commercial.
  4. What was the most difficult part of the shooting and editing phase?
  5. What was the most challenging part of the working for other people?
  6. List three things that you could have done to make the video flow better.

About the Author

Scott Webb
AV Production Teacher - Walker Valley High School - Cleveland, Tennessee. Host of the WV SportsZone and The Finish Line on Talk 101.3 The Buzz. Scott is married to Jessica, a 3rd Grade teacher at Charleston Elementary, and has two kids: Megan and Tyler (both WVHS graduates). Contact Scott via email - swebb@bradleyschools.org

38 Comments on "Project #4 Evaluation"

  1. 1:butt pads
    2:teens
    3;we lined it all up in the right sequence
    4;getting everyone involved
    5:making the video right and aprroproate
    6:we could of made it more to the point

  2. 1- insta butt spray
    2- teens with flat butts and happier life. If it’s too expensive people won’t buy.
    3- showed two girls sad cus flat butts, then showed happy people with butt spray, then giving the proper Info for them to get.
    4- shooting/ keeping it appropriate with the right angles. Editing/ keeping it more commercial instead of story.
    5- staying serious and not taking it too inappropriate.
    6- less story. More advertising. Great music.

  3. 1)We are shooting a commercial for Gatorade.2)They are athletes and they can range from amatuers to professionals. 3)We showed struggling athletes and then showed how gatorade can make them better at their sport.4)I think the most difficult part was using the podcast room because we kept laughing.5)The difficult part was having to cut your video down to 58-62 seconds.6)We couldve had better transitions,and used different camera angles.Also we couldve showed us drinking the gatorade more.

  4. Blayne Carroll | October 31, 2013 at 9:32 am | Reply

    1) we are producig a spray call butt pads that enhances your butt
    2) the target audience for our product is teens or young adults, people who have money to waste, people might not have enough money to buy your product and they might feel bad about themselves
    3) we asked a group of boys why they were sad and they said because they had flat butts, we solved this problem by spraying them and they grew awesome butts. we then told viewers how to buy it by giving a phone # and a websight
    4) the fact that you have to cut the video into three different videos all different
    5) editing from the one miniute comercial to a 30 second comercial
    6) we could have been more elaborate in the explanation, we could have used more transitions, we could have used more camera angles

  5. 1) We produced a commercial for a drink.
    2) Our target audience was middle class males or females under the age of 19. Finances are important to a commercial because you need to know who will be able to buy your product.
    3) We made people think that all other drinks are boring and our drink was new and interesting, then we gave information on where they can get our product.
    4) The most difficult part of the shooting phase was getting all the actors and props ready for shooting, and the most difficult part of the editing phase was getting the audio in the video able to be heard with the voice over that we added.
    5) The most difficult part of working for other people was relinquishing control over the video.
    6) I could have taken more of the head off of some the clips so there wasn’t as much dead space. I could have done more with the audio, and I could have done all of the shooting in one day instead of over three days.

  6. 1) Z-clean
    2) It is for the people in the zombie apocalypse.
    3) ” It’s Terror-Ific ” , It keeps the girls clean while fighting zombies. We did the ” survival camp near you “.
    4) It was a little confusing at first but after you get it will be nice.
    5) You have to have the time in the correct sequence.
    6) The pausing in-between after every video edit.

  7. Miranda heifner | October 31, 2013 at 12:13 pm | Reply

    1. Our product is a cleaner called Z-Clean that cleans Zombie guts and stuff off of your clothes.

    2. Well, our target audience was girls who wanted to to keep their clothes looking nice in the female-survivor-only zombie apocalypse. However, in the apocalypse I suppose people wouldn’t have much money, so they’re more on a barter and trade system. I think a couple rounds of ammo or some food rations would be a sufficient trade.
    But in a non-apocalyptic situation, it’s important to know your target audience’s income, because if you try to sell an expensive product to a group who can’t afford it, you won’t make any profit.

    3. First we showed a girl killing a zombie and consequently ruining her clothes. Then we showed happy girls twirling around in nice, clean clothes, even after fighting zombies. At the end, we showed a website where they could go to get more information about the product and where it’s located.

    4. The most difficult part of shooting was putting the “zombie” make up on the other actors and doing it quickly. The most difficult part of editing was adding the music, because most of the songs are between 30 and 60 seconds, and we needed one that was 45 seconds.

    5. The hardest part was making sure that we kept within the specific time limits.

    6. We could have put our product in more shots, said the name a few more times, and explained how it worked better.

  8. 1. insta butt spray
    2. teens with flat butts. if it cost alot the consumer wont buy.
    3. we kept it more commercial instead of a lot of video we used the name at least 20 time to make sure the audience really got it.
    4. timing
    5.sometimes they don’t know what they are doing.
    6. better music.

  9. 1. Kool-Aid.
    2. The target for this commercial is for kids to teenagers and can have any income.
    3. We followed that order and directions.
    4. Getting everything to flow.
    5. Doing everything there way.
    6. better angles, the product could have been shown more, and we could have done more audio.

  10. 1. Our product is a Bag O’Boring, the product you use to hide your snack mix.

    2. The audience is teen and up. The income is important to think of because they need to be able to pay for the bag.

    3. We set up a problem of a girl losing her snack mix. We then propose a solution to it and offer the bag with the price and the ways to order it.

    4. The most difficult part was to freeze during one of the scenes and having to edit it just right.

    5. The most challenging part was trying to make the situation realistic enough to convince people to buy the product.

    6. We could have used more angles than we did. We could have also chosen a good background music and had a stronger format to go off of.

  11. 1) kool aid
    2) for kids under the age of 18
    3) we followed the directions
    4) getting everything to go together
    5) doing everything the right way
    6) we needed better angles

  12. Charlie Beshears | November 8, 2013 at 10:52 am | Reply

    1) Kool-Aid
    2) Teens
    3) Followed directions
    4) Getting everyone to actually record it
    5) People acting stupid
    6) Better angles

  13. Stephanie Rigsby | November 8, 2013 at 10:54 am | Reply

    1. Bag O’ Boring
    2. Middle class young adults
    3. We shot a scene of the problem, stated the problem, showed how the product solved the problem, then gave the details about buying the product.
    4. Getting everything to flow and make sense.
    5. It was not having anyones input on the video.
    6. More angle, realy make sure everyone knew what the product was,

  14. Paige Pridmore | November 8, 2013 at 12:41 pm | Reply

    1.Our project was Wonderful Pistachios.

    2.Our audience was for people who are hungry. The income is important because they need money to be able to pay for the commercial.

    3. Ours told about pistachios and how they can help your health, and we showed them a number to call.

    4.The most difficult part of the shoot phase was getting the dance to look right and the most difficult part of the editing phase was getting the music to go perfectly with her dancing

    5.Everyone had different ideas.

    6.The music and the angles.

  15. 1. Bag O’ Boring

    2. Teens and young adults. The income is important because they need money to be able to make the commercial.

    3. We shot the problem, Stated the problem, We told how the product solved the problem, Then gave information about buying the product.

    4. We had to freeze one of the scenes and it was hard to edit just right.

    5. Trying to make the product realistic enough to where people will buy it.

    6. More angles, Better background music, and took more time to plan during the pre-production phase.

  16. 1. We produced a commercial for Nike Hyper-dunk shoes.

    2. The target audience for our product is teenagers who are athletic. Most teenagers wouldn’t be buying these shoes, but instead their parents would. Their parents probably make money somewhere in the medium income range. Finances are important to consider because you have to keep in mind how much money your target audience makes, and how to make the product seem like they need it and they can afford it.

    3. We told viewers that the girl was bad at basketball, she fixed the problem by buying Nike Hyperdunks, we told them how they can get it at Nike.com

    4. The most difficult part of the shooting and editing phase was making sure we had all of the shots we needed, plus making the video flow right.

    5. The most challenging part of working for other people was making sure that our ideas coincided with what they wanted.

    6. We could have used better angles, more shots, and better music to make our video flow better.

  17. 1.What type of product are you producing a commercial for? kool-aid

    2.Who is the target audience for your commercial and what type of income do they make? Why are finances important to consider when developing a commercial? the audiance were all teens, and if we cost to much then they wont buy

    3.The first phase of constructing commercials for a product is to tell the viewers they have a problem. The second is to show how the product can solve the problem. The final phase is to tell the viewer how they can get it. Describe how you accomplished this with your commercial. we told he veiwers that if they buy kool-aid that they will never be thirsty again

    4.What was the most difficult part of the shooting and editing phase? none

    5.What was the most challenging part of the working for other people? i wasnt there for a day or two

    6.List three things that you could have done to make the video flow better. clothes were the same better music and less repeating.

  18. Lindsay Marrie | November 13, 2013 at 1:20 pm | Reply

    1. Snicker
    2. Our audience was hungry people of all incomes. The income is important because to know if the customers can afford it.
    3. We showed people playing a game and a girl getting angry so anther girl have her a candy bar and she turned back into “herself” which was a boy. You’re not you when you’re hungry.
    4. The shooting phase was most difficult when we changed camera angles. The enduring phase was most difficult when the boy and girl switched places.
    5. Getting people to cooperate.
    6. Switching camera angles, background music, and the script.

  19. Jeremy Dockery | November 13, 2013 at 1:39 pm | Reply

    1. A zombie cleaning product.
    2. Women in the zombie apocalypse, we need more money to survive the apocalypse
    3. You get very bloody in an apocalypse, z-clean keeps you clean, get it at your local zombie bunker.
    4. The zombie makeup.
    5. Allowing other people to boss us around.
    6. I honestly think it flowed perfectly as it was.

  20. 1. Our project was Gatorade.
    2. Our audience was people needing to improve at what they do.
    3. What we did is we showed how drinking the Gatorade can improve your performance.
    4. The most difficult part of the shooting phase was having enough time to cover everything we thought we needed.
    5. Everyone wants to put their ideas in, which can be difficult.
    6. Adding some audio, we had a lot of dull moments I feel like, and camera angles.

  21. Khristian cross | November 14, 2013 at 10:30 am | Reply

    1.dub-lights,similar to dream lights …just less sleepy
    2.our audience would be anyone who loves to dance or likes dub step
    3.im not sue we did this but not all commercials are like that
    4.cooperation and timing trying to get what we needed.
    5.we had problems with wanting to do one thing or another but we worked it out.
    6.better transitions and slightly slower music, better editing as well.

  22. 1.Our project was Bag O’ Boring
    2.Our target audience was teens and income is important because if the price is too high for your target audience to afford then no one will buy it
    3.We shoved that the viewers had a problem by showing everybody run and steal Chex mix, then we showed the solution of the problem and the outcome of the product.
    4.The most difficult parts was trying to get once scene to freeze
    5.The most difficult part of working for other people was having to do everything their way and not your own
    6.To make our video better we could have planned it out a bit more thoroughly and added some background music

  23. 1. Dub lights
    2.the target audience is Teens.
    3.A teen wants to party but has to go to bed opens his dub lights and dub step plays.
    4.the most difficult part about it was getting time right.
    5.everything.
    6.fix the audio better acting better camera angels.

  24. #1 When dodgeballs attack.
    #2 kids and teens, Not that big of fiance, So you can the commercial better.
    #3 We had a good editor and we had good footage.
    #4 Shooting it was trying to have a serious face. None
    #5 It really wasn’t hard to find out what was the problem once we found out who we are shooting this to and get our idea striate.
    #6 More audio, Less cut scenes, and more people in the group to have more characters.

  25. 1 our project was brillyent beatz
    2 our audience was pepall tierd of limeted skips
    3 we showeed 4 to 5 pepal that brillnt beats is beter then pandora
    4editing
    evre one wants to put ther ideas in wich can be dificalt
    adding adio we had a lot of dull moments that felt rell long

  26. 1) a movie
    2) Teens ,To keep a budget.
    3) are commercial was a movie advertisment it was for entertainment purposes
    4) shooting it was the straight face editing was the audio
    5) the dialogue
    6) the acting, editing, and product placement

  27. 1 our project was thirst zappers
    2 people who are thirsty
    3 we showed that people who are rely thirst need to bye thirst zappers
    4 the dialog scene’s were the most difficult
    5 the acting
    6 going to quieter places would have ben more helpfull

  28. 1. Our project was Wonderful pistachios.

    2. Our target audience was young adults and you need to know their income because you need to know if they can afford our product.

    3. Our problem was that people needed a healthy snack. We then told them what our product did and how it was healthy. We let them know where they can go bye the product by telling them the website and phone number.

    4. Trying to make it fit in that 60 sec. time frame.

    5. The most challenging part of working for someone was fitting the video in that time frame.

    6. We could have added more camera angles, Make it jump around less, and pick better music.

  29. Whitley harris | November 14, 2013 at 1:22 pm | Reply

    1. pistachios
    2.Everyone and the normal income and no it is not important to the video
    3. we talked about pistachios and how the can help your health and then we gave them a phone number to call
    4..The most difficult part of the shoot phase was getting the dance to look right and the most difficult part of the editing phase was getting the music.
    5.there different ideas and how to combine them in to a great video
    6. angles and the music and the audio in the podcast room

  30. 1. We produced a commercial for Nike Hyper-dunk shoes.

    2. The target audience for our product is athletes. Most teenagers wouldn’t be buying these shoes, but instead their parents would. Their parents probably make money somewhere in the medium income range. Finances are important to consider because you have to keep in mind how much money your target audience makes, and how to make the product seem like they need it and they can afford it.

    3. We told viewers that the girl was bad at basketball, she fixed the problem by buying Nike Hyperdunks, we told them how they can get it at Nike.com

    4. The most difficult part of the shooting phase was not having a open gym to film in. The most difficult part of the editing phase was getting the flow of the video right.

    5. The most challenging part of working for other people was making sure that our ideas coincided with what they wanted.

    6. We could have used better angles, more shots, and better music to make our video flow better.

  31. Cedric Gilbert | November 19, 2013 at 4:11 pm | Reply

    1. We produced a commercial for Nike Hyper-dunk shoes.

    2. The target audience for our product is teenagers who are athletic. Most teenagers wouldn’t be buying these shoes, but instead their parents would. Their parents probably make money somewhere in the medium income range. Finances are important to consider because you have to keep in mind how much money your target audience makes, and how to make the product seem like they need it and they can afford it.

    3. We told viewers that the girl was bad at basketball, she fixed the problem by buying Nike Hyperdunks, we told them how they can get it at Nike.com

    4. The most difficult part of the shooting and editing phase was making sure we had all of the shots we needed, plus making the video flow right.

    5. The most challenging part of working for other people was making sure that our ideas coincided with what they wanted.

    6. We could have used better angles, more shots, and better music to make our video flow better.

  32. 1.An online music source.

    2.Anyone who likes to listen to music. and to the video, no the money does not apply.

    3.I talked about all of the features we had, and gave a website.

    4.the most difficult part of shooting and editing was being able to line up the music with the video.

    5.Trying to let everyone contribute while still maintaining a flow.

    6.Got more people in the shots .

  33. Rasheed johnson | November 25, 2013 at 1:07 pm | Reply

    1.Pistachios
    2.Hungry people who want a healthy snack in their diet.
    3.Is to tell them where to get it and that the product you are selling is the one for them.
    4. Syncing everything together. (Music, Video, Audio…)
    5.Trying to let everyone have a say in the videos production without upsetting everyone.
    6.if we had more time I believe we could have could have made the audio work better with the video. Use different angles. Ect…

  34. 1. Our product is Gatorade.
    2. Our target audience is for people that play sports
    3. We showed people doing bad in a sport then we they drank the Gatorade they became really good and better at the sport.
    4. Making sure everyone was in the commercial and that is was a commercial not a story
    5. Making it a kind of serious commercial and not funny like all of our other videos
    6. Better transitions, music, camera angles

  35. 1. Snickers
    2. hungry people.
    3. We showed people playing a game and a girl getting angry so anther girl have her a candy bar and she turned back into “herself” which was a boy. You’re not you when you’re hungry.
    4. The shooting phase was most difficult when we changed camera angles. The editing phase was most difficult when the boy and girl switched places.
    5. Getting it actually shot.
    6. Switching camera angles, background music

  36. 1.) Our product is butt spray
    2.) Teens with flat butts, and it wont cost alot or we wouldnt sell it.
    3.) we asked 3 guys if they were said and they said ya cause they have flat butts.
    4.) Putting everyone in the commercial and not makieing it a story.
    5.) Makeing it not just funny.
    6.) Better music and camera angles.

  37. 1. Snickers
    2. Hungry people
    3. a girl playing a game then getting angry so a boy gave her a snickers and she went back to “herself” which she was a boy. You’re not you when you’re hungry.
    4. The changing of camera angles. figuring out which ones look best.
    5. getting their attention.
    6. the flow of it, music, camera angles.

  38. Connor Rollins | December 17, 2013 at 4:31 pm | Reply

    1.Snickers
    2.People that were hungry, it is important to know the income so we can know if people can afford it.
    3.A girl playing a game and she gets mad so someone gives her a snickers bar and she went back to “herself”. You’re not you when you’re hungry
    4.Changing camera angles
    5.Getting them to listen
    6.Better music, better transitions between the two people,music.

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