Project #6 Evaluation – School Promo

Broadcasting I Students:

Please answer the following questions.  Students must answer all questions in complete sentences and use broadcasting vocabulary.  Please use an email address that you currently use.  – Coach Webb

  1. What is difference between a promotional commercial and a commercial for a product?
  2. Who is the target audience for your promotional commercial?
  3. What was the most difficult part of the shooting and editing phase?
  4. What are the difficulties associated with producing a promotional commercial?
  5. List three things that you could have done to make the video better from a compositional standpoint.

About the Author

Scott Webb
AV Production Teacher - Walker Valley High School - Cleveland, Tennessee. Host of the WV SportsZone and The Finish Line on Talk 101.3 The Buzz. Scott is married to Jessica, a 3rd Grade teacher at Charleston Elementary, and has two kids: Megan and Tyler (both WVHS graduates). Contact Scott via email - swebb@bradleyschools.org

40 Comments on "Project #6 Evaluation – School Promo"

  1. 1.What is difference between a promotional commercial and a commercial for a product? promotional is to make the product seem better while a comercial for the product is to just show it off

    2.Who is the target audience for your promotional commercial? everyone in the school

    3.The first phase of constructing a promotional commercial for a product is to tell the viewers they have a problem. The second is to show how the product can solve the problem. The final phase is to tell the viewer how they can get it. Describe how you accomplished this with your commercial. we first showed the begining where we start to work out, then our progress then the slide at the end

    4.What was the most difficult part of the shooting and editing phase? getting the time to 1 minute

    5.What are the difficulties associated with producing a promotional commercial? you cant over sell your product because then no person would watch or partisipate

    6.List three things that you could have done to make the video better from a compositional standpoint. maybe more audio, bigger workouts, maybe a little less music.

  2. 1.The promotional commercial is stating an idea while the product commercial only endorses the product. 2. It was to young atheltes. 3. We used a bunch of effects of our product then had an information slide at the end. 4.The most difficult part was for it to all flow together. 5. Finding a way to make your target audience really want your product. 6. We could’ve had more detailed shots, made better audio gain, and made smoother transitions.

  3. 1)A promotional PROMOTES a product and is usually more centered around an event or idea.
    2)Students at Walker Valley.
    3)For us the most difficult part of shooting was doing the audio correctly and the most difficult part of the editing was aligning the video with the music.
    4)Making your audience get excited for what you are promoting.
    5)Use a bigger variety of camera angles,use a more fluent transition to make the video smoother,make the scene order different to make the video make more sense.
    4)

  4. 1) A promotional commercial isnt selling you anything and the other does.
    2)Athletes are our target audience
    3)the most difficult part of the shooting phase was getting as much video as possible. The most difficult part of the editing phase was trying to get my music split up to stedily creshendo the audio
    4)Trying to find an audience that will care about it
    5)Have better acting, shoot more shots, and have a bigger target audience

  5. 1.promotional promotes an organization and a commercial promotes a product
    2.to get people interested in the talent show
    3.time
    4.because if they want a 30 second commercial you cant give them just a 1 minute one
    5.nothing

  6. khristian cross | November 26, 2013 at 10:53 am | Reply

    1.the promotional commercial involves promoting an organization or similar while an actual commercial involves material things like toys or the like.
    2.anyone interested in wrestling.
    3.availability ,we had to shoot wrestling scenes that were not available when we had class.
    4.you have to give them what the people want and the organization themself
    5.change the angles, better timing , smoother shots

  7. 1.Promotionals just promote a products company that they want you to buy from, commercial just make you want to buy that product
    2.Any student or teacher at WVHS to get them to join the talent show
    3.staying in the time frame
    4.you need a company that you can promote
    5.More dancing, less Brent, and music

  8. 1. The difference between a promotional commercial and a commercial for a product is that for a promotion you don’t want people to go out and by something. You want them to go and support it.

    2.The target audience were teenagers at Walker Valley

    3.The most difficult part of shooting was trying to make sure we have enough video and the hardest part of the editing phase was making sure everything flowed smoothly

    4.The difficulties were making sure we were promoting the program correctly

    5. time managed better, made things flow more smoothly and use more elements of time

  9. 1 on one commercial you were trying to get people to join a certain group in the other you were trying to get people to buy a product
    2 the target audience were students at our school
    3 trying to get the over the shoulder shout with out the camera falling and the hardest editing part was cutting the sense to make them shorter
    4 trying to get people to join were the difficulties
    5 we could have done different videos but about the same thing , make it run smoother and speak more clearly

  10. 1. The difference between a promo commercial and a product commercial is that you are telling about something that is going to happen and for a product you are telling them to go buy it.

    2. The target audience for our commercial was Walker Valley Students.

    3. The most difficult part of the shooting and editing phase was getting the video to flow well.

    4. Making it look fun so people will participate in it.

    5. We could have made it flow better, speak louder when we were filming, and use less transitions.

  11. 1) Advertising is a one-way communication whose purpose is to inform potential customers about products and services and how to obtain them. Promotion involves disseminating information about a product, product line, brand, or company.
    2)People between the age of 12-20 who play basketball.
    3)Shooting was trying to have the shooting scenes in sync with when the ball fell into the basket. Editing was finding a good song for the commercial.
    4) Having valid information that the costumers will find logical for them know.
    5) 1. Better lighting
    2. good detailing
    3. More “fill in” shots.

  12. Cedric Gilbert | December 2, 2013 at 12:29 am | Reply

    1) Advertising is a one-way communication whose purpose is to inform potential customers about products and services and how to obtain them. Promotion involves disseminating information about a product, product line, brand, or company.
    2)People between the age of 12-20 who play basketball.
    3)Shooting was trying to have the shooting scenes in sync with when the ball fell into the basket. Editing was finding a good song for the commercial.
    4) Having valid information that the costumers will find logical for them know.
    5) 1. Better lighting
    2. good detailing
    3. More “fill in” shots.

  13. 1) Advertising is a good way to get your project out there. Promotion is moving up a level. Such as selling the product and making money.

    2) Teenagers that are also in WV high school, to learn about speech and debate.

    3) Cutting out the sound, the mouse would always shift.

    4) Knowing what interest the viewers, what they like.

    5) Quicker camera movements, better lighting, awesome actors.

  14. Miranda Heifner | December 2, 2013 at 1:22 pm | Reply

    1. A commercial for a product is trying to convince people to but something. A promotional commercial is promoting a person, club, or organization.

    2.Students who enjoy public speaking or debating and who may be interested in joining the speech and debate team.

    3. The most difficult part of shooting was trying to speak loud enough to be heard over the wind outside. The most difficult part of editing was putting the music in, because the music was longer than what our time limit permitted.

    4.The commercial has to be under a certain time limit, and you have to list all of the positive aspects of a club in a creative, captivating way to your audience.

    5. We could have used better angles and applied the rule of thirds in some of our shots.
    It would have also helped if we had another establishing shot in the beginning.

  15. Jeremy Dockery | December 4, 2013 at 6:52 pm | Reply

    1. Promotional is strictly for an existing group.
    2. Anyone who wants to join drama club
    3. Making sure everything lines up when we cut footage and piece other video bits together.
    4. Being able to convey a simple yet influential video for both the target audience and the organization.
    5. Leave more time for the official speaker, script the interview better, and use the latest hooks for the beginning.

  16. Zachary DeHart | December 4, 2013 at 9:00 pm | Reply

    1) A promotional commercial is to promote something, a commercial for a product is meant to sell something.
    2) Our target audience was athletes.
    3) The most difficult part of shooting phase was getting the shots in extremely cold weather. The most difficult part of the editing phase was making the music match up with the video.
    4) Some of the difficulties with a promotional commercial are that you have a limited target audience and limited places to advertise.
    5) I could have used more emphasis on certain things, I could have used better audio for the radio commercial, I could have evened out the lengths of certain parts of the movie.

  17. 1.) A promotional commercial isnt selling you anything and the other does.
    2.) Everyone in the school.
    3.) We showed we were working out then we showed the end.
    4.) To make it 1 minuite.
    5.) Possible make it either different order more premotional or sader.

  18. 1. Product commercial is used to make people buy items, while promo commercial informs you.
    2. The student’s of Walker Valley High School
    3. Trying to get as much information in the video as possible
    4. Trying to get people’s attention.
    5. Being more ready, using better angles/shots, and using our time wisely

  19. 1. Promotional is to promote or encourage something where as just an advertising commercial is to just sell an object or service
    2. Young men or women curious in acting or drama club in general
    3. For shooting it would have had to be getting the right lighting in the auditorium. Editing was the 30 second section where we had to piece and adjust and fade the clips together.
    4. Making a informational and yet funny commercial.
    5. 1. Better lighting
    2. A more detailed script
    3. More clips and dialog to edit around

  20. 1. Promotional makes the product seem better and more “likeable” where a commercial just shows off the product.
    2. Students at walker valley
    3. getting the audio to overlap exactly where I wanted it to on the video without having spots with no sound or it cutting out awkwardly.
    4. promoting the program correctly
    5. shown different shots in different places, have multiple different people kick not just one, show the narrator on camera

  21. 1.) A promotional commercial promotes an event, instead of promoting a product.

    2.) The target audience for our promotional commercial was Walker Valley High School students.

    3.) The most difficult part of the shooting and editing phase was getting the audio to sound clear from the game films.

    4.) The difficulties associated with a promotional commercial is making the event seem interesting.

    5.) 1. We could have had better audio
    2. More variety in our shots.
    3. Better lighting

  22. 1. A commercial for a product wants you to buy something and a promotional is wanting you to come see it.
    2. Any walker Valley Baseball fans
    3. Getting the plays and shots just right.
    4. getting the Target audience to actually come see the game.
    5. More action, fan pictures, convincing evidence.

  23. 1. A promotional commercial is advertising an event and the other one is advertising a product.
    2. Walker Valley students.
    3. Getting everything in the time limit.
    4. Getting the target audience to come to the games.
    5. More action, fan pictures, convincing evidence.

  24. 1. its easier to promote your product then just do a commercial
    2.fans of baseball
    3.getting the perfect shots
    4.none cause it all worked out
    5.better editing, better shots and better music

  25. 1) promotional commercials are promoting products
    2) students at wvhs
    3) editing the clips together to make since
    4) you have to make people want to go to
    5) maybe a few highlights through the interview, better transitions, and a more interesting interview

  26. Rasheed Johnson | December 15, 2013 at 8:15 pm | Reply

    1.The differance between promotional comercials and comercials is advertising is a one-way communication whose purpose is to inform potential customers about products and services and how to obtain them. Promotion involves disseminating information about a product, product line, brand, or company.

    2.Basically the whole school. It involves the up incoming “ugly sweater day” which allows all the kids and staff to dress in their worst clothing for a prize and just for laughs as well.

    3.The most difficult part of the shooting and editing phase was getting the video to flow well along with staying in the time frame.

    4.Making it look fun so people will participate in it.

    5.We could have made it flow better, speak louder when we were filming, and use less transitions.

  27. 1. A promotional ad is trying to get you to go to a certain event or buy an object because of how the commercial appeals it. A commercial for a product just makes you want to buy an object.

    2. The target audience is for students at Walker Valley so they will come to the matches.

    3. The most difficult part was actually going to the match and making sure we got every part of the match we needed.

    4. The difficulty was trying to make it flow and keep it short and to the point.

    5. Better lighting, rule of thirds and head room

  28. Stephanie Rigsby | December 16, 2013 at 10:10 am | Reply

    1. The difference between a promo commercial and a product commercial is that you are telling about something that is going to happen and for a product you are telling them to go buy that product.
    2. Students at Walker Valley
    3. Having to extend our time so we could record our own footage at the wrestling match.
    4. Trying to make it all flow and keeping it short and sweet.
    5. Rule of Thirds, Head Room, and having a head and tail so we wouldn’t have to cut the video really short.

  29. 1. A promotional ad is trying to promote a product and is normally centered around an event. A commercial is just trying to make you buy an object.

    2. The target audience is walker valley students.

    3. Going to the wrestling match in Soddy daisy

    4. Making people want to go to the event but not overselling the product.

    5. Use the Rule of thirds, watch the head room, use a 15 second head and a 10 second tail for the video.

  30. 1. A commercial for a product is trying to get someone to buy a product but a promotional commercial is trying to promote a club, organization, sports ect.

    2. anyone who will actually participate in wearing an ugly Christmas sweater

    3.the most difficult part of shooting was trying to get the perfect reaction, the most difficult part of editing was in the radio commercial we couldn’t get our stuff to export.

    4. staying in the time limit that we had because it had to be the perfect time.

    5. editing it better so that would appeal to people more, getting it to appeal to a certain group, and being more organized with the flow

  31. 1) Promotional is more about the problems or serious things is the world and a regular commercial is more like advertisement.

  32. 1) Promotional is more about the problems or serious things is the world and a regular commercial is more like advertisement.

    2)Teens.

    3)Keeping a striate face.

    4)Find out who we were gonna advertise.

    5)Better filming,more angles,and better cut offs.

  33. 1) promotional spreads info advertising commercials informs customers
    2)14+ or any one who wants to join art club
    3)making sure it was the right amount of time
    4)making sure you show what they do
    5)show scene that they

  34. 1. Promotional promotes the product while a commercial shows off the product.
    2. kids at school.
    3. finding places to shoot and music.
    4. making the audience to actually play attention.
    5. The flow of it, talking louder and pronunciation.

  35. 1. A promotional commercial is talking about something that is going to happen. While a commercial is to show something off.
    2. Students at Walker Valley
    3. The most difficult part was finding pump up type music for the start of it.
    4. Getting your audience ready and excited for what is coming.
    5. Better lighting, could have flowed better, more camera angles

  36. Cedric Gilbert | December 17, 2013 at 1:07 pm | Reply

    1) Advertising is a one-way communication whose purpose is to inform potential customers about products and services and how to obtain them. Promotion involves disseminating information about a product, product line, brand, or company.
    2)People between the age of 12-20 who play basketball.
    3)Shooting was trying to have the shooting scenes in sync with when the ball fell into the basket. Editing was finding a good song for the commercial.
    4) Having valid information that the costumers will find logical for them know.
    5) 1. Better lighting
    2. good detailing
    3. More “fill in” shots.

  37. 1) Advertising is a one-way communication whose purpose is to inform potential customers about products and services and how to obtain them. Promotion involves disseminating information about a product, product line, brand, or company.
    2)People between the age of 12-20 who watch walker valley basketball.
    3)Shooting was trying to have the shooting scenes in sync with when the ball fell into the basket. Editing was finding a good song for the commercial.
    4) Having valid information that the costumers will find logical for them know.
    5) 1. Better lighting
    2. good detailing
    3. More “fill in” shots.

  38. Whitley harris | December 17, 2013 at 1:23 pm | Reply

    1.Promo is about something coming up and a commercial is about a product is telling you to go and get it.
    2. Teens and book lovers
    3. Getting the audio just right with the video and trying to give it a dramatic look.
    4. trying to connect with the audience to get in to the commercial.
    5. speaking more clearly, camera angles, and staying true to the plot

  39. 1. A promotional commercial is to obviously “promote” something. a commercial for a product is to usually sell something .
    2.The target audience was walker valley students. it was telling them to join tennis team , if they so desired.
    3.The hardest part, for me, was knowing exactly what to put in the video. there was no one playing tennis in any of the wellness classes, and the season hasn’t started yet.
    4.It was hard to maintain a time limit for the video. knowing what to put in , and what to take out.
    5. to make the video better , it would have been nice to be able to go to a match , but seeing as so the season hasn’t started yet..that wasn’t an option.

  40. Connor Rollins | December 17, 2013 at 4:22 pm | Reply

    1.Promotional commercial is something coming up, and a commercial for a product is to sell something.
    2.Anyone interested in joining drama club
    3.Trying to get the right lighting in the auditorium.
    4.Trying to get it to stand out to the target audience.
    5.Managed time better, better lighting, better flow

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