Super Bowl Ads – Winners and Losers

USA Today listed their winners and  losers from the Super Bowl ads.  (Here is the link to the article – http://www.usatoday.com/story/money/business/2014/02/02/ad-meter-winner-story/5087939/).  Read the article and answer the following questions:

1. What was your favorite Super Bowl commercial?  Why? (If you did not watch the Super Bowl some of the ads are available in the article – the rest are available on YouTube.  A complete list of USA Today’s Super Bowl Ad Meter is available here – http://admeter.usatoday.com/story/sports/ad-meter/super-bowl/2014/02/03/ad-meter-story-final-ad-meter-rankings/5173807/?sf22359773=1).

2. What was you least favorite commercial? Explain your answer.

3.  The article states that Super Bowl 2014 might have been a turning point in terms of advertising for the event.  What changed? How was that different from past Super Bowl commercials?

4. What do you believe makes an effective commercial? Explain your answer.

About the Author

Scott Webb
AV Production Teacher - Walker Valley High School - Cleveland, Tennessee. Host of the WV SportsZone and The Finish Line on Talk 101.3 The Buzz. Scott is married to Jessica, a 3rd Grade teacher at Charleston Elementary, and has two kids: Megan and Tyler (both WVHS graduates). Contact Scott via email - swebb@bradleyschools.org

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