February 2, 2015 – The Super Bowl has brought us another round of interesting commercials. Once again, USA Today’s Ad Meter has all 61 commercials. A group of over 7000 voted on this year’s batch of ads. (Here’s a look at the Ad meter site by USA Today – http://admeter.usatoday.com/)
USA Today listed their winners and losers from the Super Bowl ads. Read the articles and answer the following questions:
1. What was your favorite Super Bowl commercial? Why? (If you did not watch the Super Bowl the ads are available here http://admeter.usatoday.com/results/2015.
2. What was you least favorite commercial? Explain your answer.
3. One of the articles states that Super Bowl 2015 might have been the “Dad” Super Bowl. or “Dadvertising.” What did you think about that approach? Was it effective?
4. What do you believe makes an effective commercial? Explain your answer.