Commercial Project Evaluation – Fall 2015

AV Production I Students:

Please answer the following questions.  Students must answer all questions in complete sentences and use broadcasting vocabulary.  Please use an email address that you currently use.  – Coach Webb

  1. What type of product are you producing a commercial for? 
  2. Who is the target audience for your commercial and what type of income do they make? Why are finances important to consider when developing a commercial?
  3. The first phase of constructing commercials for a product is to tell the viewers they have a problem.  The second is to show how the product can solve the problem.  The final phase is to tell the viewer how they can get it.  Describe how you accomplished this with your commercial.
  4. What was the most difficult part of the shooting and editing phase?
  5. What was the most challenging aspect of  working for other people? (Remember most companies hire outside firms to create their commercial. In this case you are the outside firm contracted to create the commercial for the company’s product. What are the difference working for somebody vs. working for yourself?)
  6. List three things that you could have done to make the video flow better.

About the Author

Scott Webb
AV Production Teacher - Walker Valley High School - Cleveland, Tennessee. Host of the WV SportsZone and The Finish Line on Talk 101.3 The Buzz. Scott is married to Jessica, a 3rd Grade teacher at Charleston Elementary, and has two kids: Megan and Tyler (both WVHS graduates). Contact Scott via email - swebb@bradleyschools.org

14 Comments on "Commercial Project Evaluation – Fall 2015"

  1. 1. We made a commercial for a product that had nothing but bad music and made up artists on it. It was called “Now That’s What I Call Meh!”

    2.Our target audience were teenagers who like all music. These people would have little to no income, making the CD an ideal birthday gift. Finances are important because it allows us to set a price that is affordable to our target audience.

    3. We established the problem that people were listening to good music, and should appreciate bad music as well. They could do this by buying our CD and listening to bad music so they could appreciate it. We told them they could get it by call our number and ordering the CD.

    4. The most difficult part of production was getting into the time limit with a good looking video.

    5. The most challenging part of working for others is getting things how they want it to be done.

    6. For one, we could have thought out the script a little better. Next, we could have worked harder on editing to make it look better. Lastly, we could have made parts with more sense that it had.

  2. 1.Our commercial is about guard insurance.
    2.We are giving this to the color guard members and the band kids.Finances are important because you have to know where your set cost is at.
    3.The problem would be when a band member or a color guard member gets hit by a flag. It solves problems by paying for medical bills.We accomplished this by showing the cause and effects to the situation.
    4.The most difficult part was getting the green screen edited and setting it up in the way we wanted it.
    5.The most challenging part for the other people would probably be getting the lines/script together.
    6.We could have made the script better,the way the actor/actresses acted could have been better,and the way we put the audio together.

  3. Corbin Leonard | November 2, 2015 at 10:22 am | Reply

    1. The commercial is of a phone company.
    2. Our target audience is middle class families.
    3. The problem is that other phone companies “hold you hostage” about your bill. A way to fix it is to go with speedy mobile.
    4. The time restraint.
    5. Many more restraints than us working alone.
    6. Keep track of time better, make the 30 second one not so forced, and better angles.

  4. 1. Our product is called Guard Insurance.
    2.Our audience is Color Guard and Band members, and it depends if they have a job or not. So you know a reasonable price.
    3. We showed a problem, then a solution, and then we told them how to contact us.
    4.Trying to get the flags where they should be.
    5. The green screen and editing was the hardest.
    6. Be more confident in our speaking, have better script, better audio.

  5. 1.) The commercial is of a phone company.
    2.) Our target audience is middle class families.
    3.) The problem is that other phone companies “hold you hostage” about your bill. A way to fix it is to go with speedy mobile.
    4.) The time restraint.
    5.) Many more restraints than us working alone.
    6.) Keeping better track of time, written the audio script before hand, and using shots more wisely.

  6. 1.we were selling a (bad) CD
    2.our target audience is teenagers with bad music taste
    3.the problem is people dont listen to bad music
    4.using the green screen
    5.communicating
    6.used better actors, spent more time planning, and better singing

  7. 1. Our product was Guard Insurance.
    2. Our target audience was color guard and band members. If they have a job their income is basically minimum wage. Finances are important because it will let you know a reasonable price for the consumers.
    3. We showed a girl getting hurt by a flag, then we cut to announcers giving you information. The way we showed how to get this insurance was giving a number to the audience.
    4. Getting the flags in the correct place, and the green screen.
    5. Working for others is more difficult because getting all the information out there, and being within the time limit was a challenging process.
    6. Better editing, script, and audio.

  8. Lane Trueblood | November 2, 2015 at 10:45 am | Reply

    1. A really horrible version of “now that’s what i call music.”
    2. Our target audience are edgy teenagers.
    3. 1) The viewers all have a bad taste of music. 2) They can make there obsession more tasteful with our new album. 3) They can buy the album at 1800-555-1738.
    4. The most difficult part, was shooting the film over our audio. As well as editing that into our actual video.
    5. Working for someone requires a whole lot more acting than working for yourself.
    6. 1) We could have had less filler.
    2) We could have taken more time matching some of the audio to what was actually happening in the video.
    3) Added some more sound tracks to the album commercial.

  9. 1. What type of product are you producing a commercial for?
    A broom.

    2. Who is the target audience for your commercial and what type of income do they make?
    Why are finances important to consider when developing a commercial?
    The target audience is anyone within a 5 mile range because that’s is all who would be able to see it without the funds for a larger advertisement campaign. finances are important for many reasons, such as, the advertisement campaign, the production of commercial costs, the actors, the the advertisement slots.

    3. The first phase of constructing commercials for a product is to tell the viewers they have a problem. The second is to show how the product can solve the problem. The final phase is to tell the viewer how they can get it. Describe how you accomplished this with your commercial.
    We accomplished this by demonstrating “bored” kids that want something fun to do.

    4. What was the most difficult part of the shooting and editing phase?
    Developing an idea, followed by the entire rest of the commercial.

    5. What was the most challenging aspect of working for other people? (Remember most companies hire outside firms to create their commercial. In this case you are the outside firm contracted to create the commercial for the company’s product. What are the difference working for somebody vs. working for yourself?)
    It would have been easier to have a set project to do, instead of creating a made up object and making it into a commercial.

    6 List three things that you could have done to make the video flow better.
    Less green screen
    Better editing
    not have a rushed video.

  10. jeremy millsaps | November 3, 2015 at 8:34 am | Reply

    A boom that can do anything you want it to do.
    For adventure seeking people, well off so they will have the money to buy the product.
    We showed people being bored and then we showed people being happy with the super broom.
    The most difficult part was making it the exact length.
    Sometimes its hard working with other people because you don’t always agree.
    More prepared, shots and editing.

  11. 1) We produced a commercial for the super broom.
    2) The target audience were students. Some students have an income from after school jobs, and some don’t. Finances are important to consider when making a commercial because if you make something too expensive, no one will be able to buy it.
    3) We accomplished this in our commercial by 1) Introducing the super broom by someone using it and telling the audience they need one because it can do anything. 2) Showing the audience all the things it can do. And 3) Adding a phone number at the end.
    4) The most difficult part of the shooting and editing phase was trying to figure out how we could do certain things like making it look like we were flying.
    5) Working for somebody is more difficult than working for yourself because you have to do everything that they want you to and you can’t really make it your own.
    6) Three things we could’ve done to make the video flow better are 1) Made more voice overs to explain whats happening, 2) Video the green screen parts at different angles, and 3) Have Jeremy P.’s back not turned to the camera during the first part.

  12. 1. The Broom
    2. Mainly adults. The income was expected to be all areas. If you don’t sell enough product then you won’t have enough money to pay for the commercial.
    3. We explained the back pain and stress the broom could take away.
    4. Trying to keep the commercial upbeat at a steady pace.
    5. You have to make sure that you follow the rules that have been set and you don’t have much room to be creative.
    6. Product, making sure everyone was doing something, and making sure that the people were editing actually knew how to edit.

  13. 1. a meme magazine
    2. people who are bored
    3. that they are board then that they need this to fix it and a phone number and website
    4. figuring out what to do
    5. having to do what they want even if you don’t want to
    6. different shots , better editing , and better cuts

  14. 1.anti anxiety 2.It is ment for all who have anxiety.anybody with 20$. 3.well we told the consumer that we have a product for there anxiety problems.4. getting it to all flow and not be boring. 5. people arnt willing to do all the same things. 6. had more time in video

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